![]() ![]() "I tell people what it is, compared to the food they eat. Sazón means identity, history, comfort and (the) familiar."Ĭhef Eric Rivera of Addo in Seattle, whose parents and grandparents are from Puerto Rico, says he tries to make sazón relatable to someone who has never tried it. Sazón creates the flavor - and the color - that most can easily identify as Puerto Rican food. In an email interview with TODAY Food, Puerto Rican food writer and cook Illyanna Maisonet explained, "Although the word for 'flavor' in Spanish is sabor, most Puerto Ricans use the word 'sazón.' Even some people from other Latin backgrounds use the word sazón for flavor. Illyanna Maisonet's sazón recipe will be featured in her forthcoming cookbook, "Diasporican: A Puerto Rican Cookbook," which is scheduled to be released in the fall of 2022. What is sazón?Ī staple of many cuisines, including Puerto Rican, Dominican and Mexican cooking, sazón is a blend of spices, and when translated from Spanish, it means simply "seasoning." But there's an inherent complexity to sazón, with its unique blend having evolved across cultures and adapted to local palates and tastes. Goya declined TODAY Food's request for comment, but it's clear, whether packaged or homemade, sazón isn't going anywhere and remains a pillar of Latin American cuisine today. Soon afterward, the #BoycottGoya trend went viral on social media and called for consumers to shop other brands and make their own versions of sazón instead. In July 2020, the popular spice mix was thrust into the spotlight when the CEO of sazón maker Goya Foods, Robert Unanue, praised former President Donald Trump at a White House meeting, triggering some shoppers to boycott the brand. Goya's sazón is one of the most widely available and recognized spice mixes in American supermarkets today. There are the dried goods such as grains, rice and beans, liquids like oils and vinegars, marinades like adobo and sofrito, but just as crucial are the salsas and, of course, the sazón. For more, head here.įor many Latin American families, the kitchen has to be stocked with a few key ingredients. TODAY will be publishing personal essays, stories, videos and specials throughout the month of September and October. We are highlighting Hispanic trailblazers and rising voices. During Hispanic Heritage Month, TODAY is sharing the community’s history, pain, joy and pride.
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